Cultural Difficulties The work of practical Christian missions begins with understanding the culture of the people group one is working to reach. I have been blessed to be called to minister to the people in the River Valley of Arkansas. In many ways, I have an advantage in understanding the culture that I am ministering to because it is the very culture in which I was … [Read more...] about A HIGHER CALLING: The Problem of Consumerism, FOMO, and “Branding” Culture for the Church